Mikey Tnasuttimonkol is an talented photographer. When not shooting for clients such as Undefeated, Time and Dwell, he enjoys surfing, the wilderness, and of course, New Balance. Join us as we dig deeper with Mikey about his photography background and… Read more

We caught up with the cats over at Rotterdam’s premier retail location Woei to talk New Balance. Read on to see what current trends are forming in their market when it comes to New Balance, why colorways play an important… Read more

DJ Clark Kent is a dj, producer, sneaker collector/ historian/ head/ maker/ collaborator and video show host to name just a few. Thankfully sneaker aficionado DJ Clark Kent took some time out of his busy schedule to chop it up… Read more

When the words “Asian Market” is said most might think Japan, but of course in actuality the “Asian Market” is bigger – way bigger. With three locations under their belt, we spotlight Crossover Concept Store in Malaysia. Jem from Crossover… Read more

Shelflife is South Africa’s premier sneaeker, streetwear and graffiti supply retail location. Established in 2006 Shelflife proves to be a leader in style. Read on to see how New Balance’s influence at this retail location keeps long lasting relationships. (All… Read more

End is a powerhouse retailer both in the UK and online. Established in 2005, End has established 2 store fronts that provide quality menswear and shoes, including the New Balance brand. Join us as we catch up with Simon Lister to… Read more

Shelta is one of Sweden’s premier retail locations. Shelta hones in on the best of the elements (deejaying, graphic design, skateboarding, music production, mixtape releases and club culture) that fuel their passion. We recently caught up with André Schierenbeck to… Read more

Located in the Flatiron District (5th and 20th) of New York City, the New Balance Flagship Store offers all things essential for the sneaker enthusiast as well as the well seasoned runner. Check the video above to see our time at he flagship store.… Read more

Off The Hook (OTH) was founded in Montréal, Canada. With over 14 years of experience, OTH has grown to be one of the most influential retail stores in Canada. Those NB’s caught up with Graeme Anthony the Shoe buyer/ Head… Read more

Erik Fagerlind of Sneakernstuff talks collaborations with New Balance. From concept to color ways to fabric, it’s all about the details and telling a unique story. SNS’s most recent collaboration with Milkcrate NYC is another definite collectable. We hope to… Read more

It’s Valentine’s and you still don’t have a gift for your man. Don’t worry! Your man loves New Balance so what better way to surprise him than a fresh pair of crispy runners. No matter what your special someone is… Read more

Here at Those NB’s we are always on the look out for new and interesting things that pertain to New Balance, and on our search we ran into Josh Parkin. Josh caught our eye because he showcases different New Balance sneakers in… Read more