New Balance releases their new campaign called “Always In Beta” in which the following is the mantra. “Beta is a state of being. A choice to never stop. Driven by the relentless desire to improve. Beta means constantly innovating. Evolving. And pushing. Beta means improving upon yesterday. And always being better tomorrow.” Check the video […]
Soccer season is in full swing and soccer fans will appreciate a good thing coming to them on July 1st. New Balance Football is set to drop the “Visaro” and “Furon” Soccer Boots. Check the video above promoting the boots. And if you like what you see you can pre-order them now at NewBalance.com.
The White Instinct Workshop was lead by product developer Ivania Carpio. She lead a team of 4 (including herself) consisting of a architect (Zong Shu Kun), a fashion blogger (Gabriella Zavatti) and a visual artist (Charles Munka). The theme was inspired by the New Balance “White Instinct” collection. The artists scoured the city of Hong […]
The New Balance Numeric team is back with another awesome video called “Sunland”, which refers to the school they are skating at in the video. As always an all star talented cast/team showcased such as the likes of Saari, Knox, Taylor, Trahan, Surrey, Ladd, Henry, Curtin, Brown, and Karangelov. Check the video above. Source: HB
Steven Piantoni brings us some new art in the form of a New Balance 990 silo. The video above showcases Piantoni’s digital process in creating his art. Shouts to Piantoni for getting an interview up on New Balance’s website. Source Video: Instagram
On Thrasher Magazines youtube channel lies the one of their newest video titled New Balance’s “VX4000.” The video features some of the New Balance Numeric team members like PJ Ladd, Levi Brown, Tom Karangelov, Jordan Taylor, Tyler Surrey, Jordan Trahan, Tom Knox, Marquise Henry and Jack Curtin. Check above for the full 6 min skate […]
We teamed up with Finishline to bring you this short story video called Day Trippin’ (San Francisco). The silo featured is the New Balance 574 Pique Polo in black, navy and white colorway. Join us as we take you on a day trip to San Francisco.
Calling all “football” or as they say in the US “soccer” fans, New Balance is running a new contest promoting their new soccer gear. Check the video above for more info or head to their website to sign up. Entry includes telling New Balance how football inspires you in a short video or image, and […]
New Balance releases a new video featuring Scott Kazmir in their NB Unlaced series. In this video Scott gives some advice about what he does to stay focused and what he does to relax when off the field. Check the video above and let us know what you think.
Inspired by the game of cricket, New Balance releases the newest pack of 577’s called “Test Match.” Two made from premium suede and one made from buttery leather. If you want a pair your going to have to wait till April 1st. Source: SN
New Balance released a new video that introduces the Ultra Apparel Collection. Team New Balance Ultra Runners Dominic Grossman, Brandy Ernholtz, Katie DeSplinter, Anton Krupicka and Zeke Tiernan are featured. Apparel highlights include inside out seams, welded seams, anti-chafe materials, pockets for storage and lighter weight materials. Check the video and the NewBalance site for […]
New Balance releases a new video showcasing the hard workers at the New Balance Norway, Maine factory. When wearing a sneaker or shoe one does not really thing of how or who made them. This video illustrated the people on the front lines of making the shoes we wear. Interesting how with each member a […]
Starting off the new year with a great 9 minute video from the New Balance Numeric skate team called “Quids In.” Some team riders include Tyler Surrey, Marquise Henry, Tom Karangelov and Jordan Trahan. Filmed in Europe, we even get a glimpse of the Flimby factory. Kudos! Enjoy.
The good people over at JD Sports released a new video that showcases a commissioned artist/ painter to creating a New Balance 574 from scratch in Photoshop. The sequence is film via time lapse. If you have some time check the video below for an awesome illustration from start to finish.
Shoe Gallery and New Balance present the “Le Tour de Miami” MT580. This is their take on the Tour De France but in Miami. Shoe Gallery uses the color scheme of blue, red and black. The added bonus of carbon fiber along the heel makes any collector want to get their hands on these MT580s. […]