Featured in the newest edition of Hypebeast‘s “Essentials” is the brand director/ designer Rhett Richardson of Concepts (MA). Concepts is known for having great collaborations and is noted as one of most influential brands to collab with New Balance. We see in Rhett’s choice’s to showcase is a new sample of New Balance 998’s. Decked out in teal and lighter orange, this 998 is making most New Balance collectors swoon. Keep it locked, hopefully we will see more of this 998 soon.