Custom sneaker designer Zhijun Wang of ZJ Design takes some time out to chop it up with us about all things New Balance. Zhijun is the brains behind such customs as MT580 “Panda“, 1600 “Pigeon” and the HS77 “Dragon Boat… Read more

Limited Edt. is a force to be messed with. With over 10 years in the game they have grown their Singapore sneaker empire with five hi-end to boutique style retail stores (Limited Edt Chamber, Limited Edt Vault 313 @ Somerset,… Read more

Paar-Laden and Stil-Laden are run by the dynamic duo, Jakub Arnold and Michael Paul. Opening in 2010, Paar-Laden has grown to be one of Austria’s superpower retail locations. We caught up with Jakub to talk about Austria’s  sneaker market, their… Read more

Mikey Tnasuttimonkol is an talented photographer. When not shooting for clients such as Undefeated, Time and Dwell, he enjoys surfing, the wilderness, and of course, New Balance. Join us as we dig deeper with Mikey about his photography background and… Read more

We caught up with the cats over at Rotterdam’s premier retail location Woei to talk New Balance. Read on to see what current trends are forming in their market when it comes to New Balance, why colorways play an important… Read more

DJ Clark Kent is a dj, producer, sneaker collector/ historian/ head/ maker/ collaborator and video show host to name just a few. Thankfully sneaker aficionado DJ Clark Kent took some time out of his busy schedule to chop it up… Read more

When the words “Asian Market” is said most might think Japan, but of course in actuality the “Asian Market” is bigger – way bigger. With three locations under their belt, we spotlight Crossover Concept Store in Malaysia. Jem from Crossover… Read more

Shelflife is South Africa’s premier sneaeker, streetwear and graffiti supply retail location. Established in 2006 Shelflife proves to be a leader in style. Read on to see how New Balance’s influence at this retail location keeps long lasting relationships. (All… Read more

End is a powerhouse retailer both in the UK and online. Established in 2005, End has established 2 store fronts that provide quality menswear and shoes, including the New Balance brand. Join us as we catch up with Simon Lister to… Read more

Shelta is one of Sweden’s premier retail locations. Shelta hones in on the best of the elements (deejaying, graphic design, skateboarding, music production, mixtape releases and club culture) that fuel their passion. We recently caught up with André Schierenbeck to… Read more

Located in the Flatiron District (5th and 20th) of New York City, the New Balance Flagship Store offers all things essential for the sneaker enthusiast as well as the well seasoned runner. Check the video above to see our time at he flagship store.… Read more

Off The Hook (OTH) was founded in Montréal, Canada. With over 14 years of experience, OTH has grown to be one of the most influential retail stores in Canada. Those NB’s caught up with Graeme Anthony the Shoe buyer/ Head… Read more

Erik Fagerlind of Sneakernstuff talks collaborations with New Balance. From concept to color ways to fabric, it’s all about the details and telling a unique story. SNS’s most recent collaboration with Milkcrate NYC is another definite collectable. We hope to… Read more

It’s Valentine’s and you still don’t have a gift for your man. Don’t worry! Your man loves New Balance so what better way to surprise him than a fresh pair of crispy runners. No matter what your special someone is… Read more

Here at Those NB’s we are always on the look out for new and interesting things that pertain to New Balance, and on our search we ran into Josh Parkin. Josh caught our eye because he showcases different New Balance sneakers in… Read more

Raekwon The Chef of the Wu-Tang Clan is not only a elite wordsmith – he is a certified sneaker collector. His razor sharp lyrics have made history with his solo albums as well as collectively with the Wu-Tang Clan. Those NB’s… Read more

The Extra Butter crew has Long Island on lock. Although the retail store is situated just 30 minuetes from New York City, Extra Butter keeps it close to home by hosting nights where they watch sports games, have bands play and… Read more

Ball and Buck is an American company providing products manufactured in the “Made in the USA.” Located in Boston, their brick and mortar location brings the best of “American Made” to their customers. The retail location doubles as a barber… Read more

Freddie Joachim hails from San Diego and is mad multitalented. If this is your first time hearing of Freddie, he is not only a music producer, but also a record label director, dj and designer. His sound can be described as a… Read more

Staple Design is a household name amongst street culture enthusiasts worldwide. Jeff Ng, a.k.a. Jeff Staple, started Staple in 1997 and has grown the brand into a creative agency, retail store, art gallery, magazine and clothing line. Join Those NB’s… Read more

Feature Sneaker Boutique Las Vegas has a strong presence on the internet by being current in the social media/ instagram hemisphere. They cater to the public with top quality releases at great price points. Join us as we recently caught… Read more

Capsule is one of Canada’s premier sneaker boutiques. Providing customers with exclusive drops in the realm of sneakers for over 10 years, Capsule looks to stay on top by staying competitive and educating the young.  (All photos provided by Capsule)
What is your… Read more

To be able to create your own shoe with support from New Balance is a blessing, a privilege not given to just anyone. Representing Atlanta, DJ Mars and Walter’s Clothing are about to have their dream collaboration come true. Join us as we talk to… Read more

Corporate is one of Ohio’s premier sneaker boutiques. Corporate prides itself on gaining a better understanding of their clienteles wants, thus creating a loyal customer base. We recently caught up with Matt Tomamichel to talk retail and New Balance. (All photos provided by… Read more

NB’s upon NB’s upon NB’s, Marcel Holzmann keeps us intrigued with his collection of over 100 vintage, hard-to-find, and custom New Balances. Looking at his collection you might find yourself saying, where did he find those? Located in Germany, Marcel… Read more

Ken Tisuthiwongse is a photographer who travels between Los Angeles and New York. He shoots evoking environmental portraits, and his clients range from Neighbour (look books) to Inventory magazine (editorial). Here, Ken captures process images of how a New Balance… Read more

Hailing from Atlanta by way of Massachusetts, DJ Mars reps New Balance to the fullest. Some have even called him the “US New Balance Ambassador.” Mars is a busy man – he dj’s at clubs throughout Atlanta and the world… Read more

Sneaker Pimps is a touring sneaker exhibition, aiming to bring to together all elements of sneaker culture. Their definition of sneaker culture includes – but is not limited to – street art, skateboarding, hiphop, basketball and reselling. We caught up… Read more

Erik Fagerlind and Peter Jansson, collectively known as Sneakersnstuff, are a force to be reckoned with. Known for their sick collaborations, they continue to excel with two stores that serve the European market. We caught up with Erik as he… Read more

Russ Bengtson has been in the sneaker game for years, making him a grandmaster sneaker aficionado. His impressive resume includes Slam Magazine and, currently, Complex Magazines as the Sneaker Editor. We caught up with Russ to talk about New Balance… Read more