Sneaker Pimps is a touring sneaker exhibition, aiming to bring to together all elements of sneaker culture. Their definition of sneaker culture includes – but is not limited to – street art, skateboarding, hiphop, basketball and reselling. We caught up with Pete to talk about New Balance shoes and the 2012 Sneaker Pimps Tour. (All photos provided by Sneaker Pimps)
How do you feel about the currently state of the sneaker game?
It’s on a whole other level to where it was when we started the show. Made up primarily of high school kids buying up everything in sight.
How have things changed from when you first started Sneaker Pimps and now?
Being a sneaker collector in a mainstream, when we started it was definitely a niche sub culture.
Do vendors/ sellers sell NB at your events?
Yep – they sell everything.
How popular would you say the NB presence is at your events?
It’s definitely there, particularly when we go to cities like Tokyo.
What do you see NB as a brand doing differently than other brands?
I wouldn’t necessarily say that I can point out something they do differently than other footwear companies do, but they have a really great brand, they don’t over-do collaborations, they stick to their heritage and they make classic product. New Balance Japan is amazing!
Any last thoughts or comments on New Balance you want to leave us with?
New Balance USA needs to follow JP’s lead!
When and where will the next couple Sneaker Pimps be?
Chicago – September 7
Washington D.C. – September 22
Philadelphia – September 29
New York – October 6
What is next for Sneaker Pimps? How will you elevate/ grow your event?
Do what we always do, staying current / relevant and not following trends!