We got a chance to interview Theophilus London at the New Balance “Opens The Archive” event in New York. We chop it up with London about the New Balance brand, if he will be collaborating with New Balance on a silo and how he thinks music is disappointing at the moment. Check the interview below and let us know what you think?
What do you like most about New Balance sneakers?
I like the silhouettes and they are very comfortable. I like the new collection, I heard they are dedicated to authors. My favorite color in New Balances are grey.
What is your favorite New Balance silhouette?
That is a big one! 998 and 1500 I would say. I see a lot of Japanese people wearing the 574s. I need to be crazy with it. Like I need the sole to be coming out the wood-work. I recently got them Nice Kicks joints, them shits are fire as fuck! I love the 3M material, it is perfect for runners or just being in the streets. You can see that big reflective ‘N’ at night, I love it.
What is your earliest childhood memory about New Balance?
Watching the TV show Seinfeld.
Since people look to you for style, what do you recommend wearing with New Balance sneakers?
I recommend khakis. You want to be super norm-core. You want to wear a nice comfortable cotton shirt and trousers. Maybe a grey blazer.
Is a collaboration with New Balance in the works?
It is in the works, we are having some conversations at the moment. After I got the Nice Kicks joints from my friends over there in Austin, I was blown away. I was like man, this is bad ass! All the materials, suedes and different versions they come out with make me think, man I am going to grown old in New Balance. I am going to be 95 and still rock New Balances. A lot of shoes you get over them or they are fad. New Balance has always stayed original and stayed in the cult classics yo. Recently, for the last six weeks I have been wearing nothing but New Balances.
What are your current thoughts on music right now?
I turned on the radio and was disappointed. I heard a new hit and it is some saxophone solo, it was kinda depressing. I am really anxious and excited to put out vibes in this climate of music. But I do like DJ Mustard, MetroBooming and Young Thug. I am big fan of Young Thug. I think he has a great expressive voice.
Do you have any advice for the next generation of music makers or stylist?
Be yourself and learn who you are so when you are in the light you won’t forget.