Capsule is one of Canada’s premier sneaker boutiques. Providing customers with exclusive drops in the realm of sneakers for over 10 years, Capsule looks to stay on top by staying competitive and educating the young. (All photos provided by Capsule)
What is your take on the sneaker game today?
Capsule has been in the sneaker industry almost 10 years in Toronto, Canada. We carry variety footwear brands such as: Adidas, Converse, Jordan, New Balance, Nike and Vans. Being in the sneaker game for 10 years, we have noticed that consumer no longer stick with one brand or one style. A key point to which we are still around/ relevant in sneaker industry is that we offer different brands of footwear to our consumers.
How is Capsule trying to change the shoe game in Canada?
Operating sneaker boutique is not easy in Toronto, not only 13% of tax but also the price difference in USA. We have been thru the period when people started to look for better price online, that was the time a lot of stores closed down couple years back in Canada. Consumer are now smart enough these days to notice that ticket price in USA is no longer lower than Canadian price and plus there will be extra charges to purchase online.
Which New Balance silhouette sells the best at your store?
The most sells model that happened at capsule are 580 and 999 and this is two of my favorite models as well!!
What do you feel is the most important part of a New Balance shoe?
The most important part of a New Balance show is comfort and quality.
What do you see NB doing differently than other brands?
New Balance is probably the only sneaker footwear company has factories in USA and UK by offering highest quality of material and craftsmanship, and we believe people have been noticing this point.
Can we expect any new collaborations with New Balance and your store?
Collaboration with New Balance is always our dream, and I believe it will happen in the near future!! We also want to make excellent happens in Toronto Canada!!
What would you like to see NB do that they haven’t already done?
I believe New Balance lifestyle line is heading the right direction and we would love to see more styles other than 574 or 576. New Balance still has long way to go to compete with other major footwear company by offering more styles and material and keep the roots.
How do you feel about the amount of releases that New Balance has dropped this year?
New Balance lifestyle line has been getting a lot of attention these days in the sneaker market by offering interesting project with different designer and brands, and this is one of the most important reasons for younger generation to get into New Balance footwear. And of course, this is our responsibility/goal to educate younger generation the good thing about New Balance and to tell them New Balance is cool to wear and no longer a grandma or grandpa shoes.
Any last thoughts or comments on New Balance you want to leave us with?
Thank you for giving us an opportunity for this great interview!! Let’s work together to bring New Balance lifestyle line to next level!