We caught up with the cats over at Rotterdam’s premier retail location Woei to talk New Balance. Read on to see what current trends are forming in their market when it comes to New Balance, why colorways play an important part in the buying process and why the non-New Balance buyer has converted over. (All photos provided by Woei)
How do you feel about the currently state of the sneaker game in The Netherlands?
The sneaker game in Holland has always been big, I think it’s the biggest in Europe compared with the quantity of the country so its good!
What do you feel is the most important part of a New Balance shoe? Why?
I don’t have a specific important part, it’s the complete shoe that brings it together its quality overall.
What makes New Balance memorable? Why?
The letter N on the shoe, it’s the first thing you see on a new balance shoe, you can’t miss it.
Why is it important to carry New Balance at your store?
I only carry brands I like for the shop and I like New Balance. Simple.
Do you see a trend in New Balance bought in your region?
Yes, I see a lot more people buying New Balance more and more at first, when we started carry New Balance, we sold them more to purists, like people who always wore New Balance but since last year, a lot more people buying New Balance a lot more stores started to carry the brand it’s doing great now.
How do you feel about the amount of New Balance being released in the last year or so?
There were some good specials out last year. I liked the Hanons a lot and Ronnie Fieg’s but they could have bring some more specials, in my opinion big demand.
What is the best selling New Balance at your store?
The 1300 were hot, also 576, 577, 998 the least maybe the 1500, depending on the colors brought out.
How long have you carried New Balance at your store?
I have been carrying New Balance for about 4-5 years now.
What do you take into account when choosing a New Balance shoe for your store?
I just simply take the shoes i like… if the colors are right.
What do you see NB doing differently than other brands?
New Balance always is doing their own thing, not looking at other brands I think thats their secret.
Any last thoughts or comments on New Balance you want to leave us with?
New Balance is quality.