retail spotlight
Retail Spotlight: Woei (Netherlands)
We caught up with the cats over at Rotterdam’s premier retail location Woei to talk New Balance. Read on to see what current trends are forming in their market when it comes to New Balance, why colorways play an important… Read more
Retail Spotlight: Crossover Concept Store (Malaysia)
When the words “Asian Market” is said most might think Japan, but of course in actuality the “Asian Market” is bigger – way bigger. With three locations under their belt, we spotlight Crossover Concept Store in Malaysia. Jem from Crossover… Read more
Retail Spotlight: Shelflife (Africa)
Shelflife is South Africa’s premier sneaeker, streetwear and graffiti supply retail location. Established in 2006 Shelflife proves to be a leader in style. Read on to see how New Balance’s influence at this retail location keeps long lasting relationships. (All… Read more
Retail Spotlight: End (UK)
End is a powerhouse retailer both in the UK and online. Established in 2005, End has established 2 store fronts that provide quality menswear and shoes, including the New Balance brand. Join us as we catch up with Simon Lister to… Read more
Retail Spotlight: Shelta (Sweden)
Shelta is one of Sweden’s premier retail locations. Shelta hones in on the best of the elements (deejaying, graphic design, skateboarding, music production, mixtape releases and club culture) that fuel their passion. We recently caught up with André Schierenbeck to… Read more
Retail Spotlight: Off The Hook (OTH) Canada
Off The Hook (OTH) was founded in Montréal, Canada. With over 14 years of experience, OTH has grown to be one of the most influential retail stores in Canada. Those NB’s caught up with Graeme Anthony the Shoe buyer/ Head… Read more
Retail Spotlight: Extra Butter (Interview)
The Extra Butter crew has Long Island on lock. Although the retail store is situated just 30 minuetes from New York City, Extra Butter keeps it close to home by hosting nights where they watch sports games, have bands play and… Read more
Retail Spotlight: Ball and Buck Interview
Ball and Buck is an American company providing products manufactured in the “Made in the USA.” Located in Boston, their brick and mortar location brings the best of “American Made” to their customers. The retail location doubles as a barber… Read more
Retail Spotlight: Feature Sneaker Boutique Interview
Feature Sneaker Boutique Las Vegas has a strong presence on the internet by being current in the social media/ instagram hemisphere. They cater to the public with top quality releases at great price points. Join us as we recently caught… Read more
Retail Spotlight: Capsule Interview
Capsule is one of Canada’s premier sneaker boutiques. Providing customers with exclusive drops in the realm of sneakers for over 10 years, Capsule looks to stay on top by staying competitive and educating the young. (All photos provided by Capsule)
What is your… Read more
Retail Spotlight: Corporate Interview
Corporate is one of Ohio’s premier sneaker boutiques. Corporate prides itself on gaining a better understanding of their clienteles wants, thus creating a loyal customer base. We recently caught up with Matt Tomamichel to talk retail and New Balance. (All photos provided by… Read more
Retail Spotlight: Sneakersnstuff Interview
Erik Fagerlind and Peter Jansson, collectively known as Sneakersnstuff, are a force to be reckoned with. Known for their sick collaborations, they continue to excel with two stores that serve the European market. We caught up with Erik as he… Read more





