Videos
Video: Action Bronson x New Balance x Acclaim Magazine
Here is some footage of Action Bronson at the Sneaker Freaker offices overseas. Acclaim Magazine provides the footage of Action Bronson talking about his favorite sneakers of all time, New Balance. He talks about how the center branded “N” is… Read more
New Balance Numeric Skate Team Introduction
As New Balance enters the realm of Skateboarding with the Numeric line, we get a glimpse of their skate team in the form of a short video. We see footage of Levi Brown, Tom Karangelov, Arto Saari, and PJ Ladd… Read more
Video: New Balance 574 Camo
It’s time for a Those NB’s exclusive, for your enjoyment we will be starting to showcase New Balance sneakers along with various products via video. Starting with camo. Who doesn’t like camouflage? We sure do. The good people over at… Read more
Customs ZJDesign New Balance 1600 “Pigeon”
A new project called “Animal Pack” from sneaker designer Zhijun Wang (ZJDesign) showcases different sneakers with animal influences. First up is a custom New Balance 1600 called”Pigeon” where he pays tribute to Jeff and his Staple Pigeon. The colorway is… Read more
Video: Those NB’s Presents the NYC New Balance Flagship Store
Located in the Flatiron District (5th and 20th) of New York City, the New Balance Flagship Store offers all things essential for the sneaker enthusiast as well as the well seasoned runner. Check the video above to see our time at he flagship store.… Read more
Video: New Balance Leadville 1210
This video breaks down the New Balance Leadville 1210. Made after the famous ultra running event called The Leadville Trail 100 Run in Colorado. The race is not an easy feat with some of the harshest environments. Bryan Gothie (New… Read more
Irish Track & Field Team x New Balance
New Balance set up an multi-year partnership with the Irish Track and Field Team which was announced at an event hosted by New Balance at the Market Bar in Dublin. This partnership grants the team with gear from New Balance.… Read more
Interview: Raekwon (Wu-Tang)
Raekwon The Chef of the Wu-Tang Clan is not only a elite wordsmith – he is a certified sneaker collector. His razor sharp lyrics have made history with his solo albums as well as collectively with the Wu-Tang Clan. Those NB’s… Read more
Retail Spotlight: Extra Butter (Interview)
The Extra Butter crew has Long Island on lock. Although the retail store is situated just 30 minuetes from New York City, Extra Butter keeps it close to home by hosting nights where they watch sports games, have bands play and… Read more
Retail Spotlight: Ball and Buck Interview
Ball and Buck is an American company providing products manufactured in the “Made in the USA.” Located in Boston, their brick and mortar location brings the best of “American Made” to their customers. The retail location doubles as a barber… Read more
Video: Mike West Introduces New Balance Numeric via Hypebeast
Last Saturday Bobby Hundreds broke down the New Balance Numeric event on the Hundreds site, now we get a chance to see a video by the folks over at Hypebeast. The video is a recap of the event from interview… Read more
Interview: Freddie Joachim
Freddie Joachim hails from San Diego and is mad multitalented. If this is your first time hearing of Freddie, he is not only a music producer, but also a record label director, dj and designer. His sound can be described as a… Read more
Complex Presents The Nonnative x New Balance 997 as the #8 Sneaker of the Year (Video)
As the year comes to an end the team over at Complex Magazine brings together some heavy hitting sneaker afficianados to rank the best sneakers of the year in a round table discussion. In this heated discussion we see the… Read more
New Balance Flimby England Factory Video – 577 Assembly
New Balance Flimby puts out a video that walks us through the creation of their 577 “Farmers Market” sneaker. The video runs us through from the start with cutting, sewing, glueing to the final boxing stage. The limited edition 577… Read more
686 x New Balance 2012 Fall/Winter Snowboard Boot Collection
Snowboarding guru’s 686 and New Balance has teamed up for this fall/winter snowboard boot collection. We see here three colorways that will have you matching any outfit on the slopes. The boots featured here have the BOA® focus lacing system,… Read more
Roy Bell (New Balance Flimby) on Northern Soul Music
This is the story about Roy Bell a precision leather cutter, who works at the New Balance Flimby factory in the UK and his love for Northern Soul Music. Bell was exposed this type of music at the an early… Read more
Ball and Buck x New Balance 574 Making of Video
The Ball and Buck x New Balance release created high demand, here we see the behind the scenes of the making of the runner. Featured are interviews from employees, process imagery and clips of executives explaining why they chose to… Read more
Lace for the Cure fashion show today at NBNYC today at 6PM
As part of breast cancer awareness month, New Balance is in high gear with this years campaign for Komen for the Cure. Below you will see video of NYC-based designer, Jacqueline Quinn who was tapped to create a create a… Read more
Sneaker Theater x DJ Mars x New Balance
DJ Mars is at it again, the ambassador of New Balance is featured in a new video. The sneaker heads at Sneaker Theater put together a short video with DJ Mars explaining his involvement with New Balance as a brand.… Read more
New Balance “Connect” Video
The New Balance 1010 Trail is showcased in this video. This Tough Mudder inspired video shows both women and men in muddy terrain, climbing walls and in the forest. The New Balance 1010 is marketed for the performance runner. Main… Read more
Manilas Made by NB
New Balance gives Manila a treat with the New Balance Q3 showcase a few weeks back. The event was promoting the Excellence the New Balance way. MadebyNB put together some quality videos of the event and showcasing New Balance with… Read more
Videographer Stebs Schinnerer talks New Balance 990
We see video all the time, but seldomly do we the people who envision and create the video. The cats over at Hypebeast break bread with Stebs Schinnerer. Stebs is the videographer who made the recent New Balance 990 “Craftsmanship… Read more
New Balance 990 – Beethoven
New Balance put out a video teaser showing how the 990 series runner threads are compiled against the music from Beethoven. Amazing to see the behind the scenes of how New Balance a United State shoe company preps fabric to… Read more
Reed Space x NB x Sneakersnstuff x Milkcrate NYC 577
Calling all New York and surrounding area New Balance collectors. Reed Space NY has limited quantities of the New Balance x Sneakersnstuff x Milkcrate NYC 557 runner. The colors include the wild (purple, yellow, pink, blue, green) trademark of Aaron LaCrate and the… Read more
The Making of the New Balance 990
New Balance has put together a short 40 second video clip on how the New Balance 990 is made for the re-release. Showcasing the hardworking people at the Maine factory, the clip goes through assembly process to completion in the box. The New… Read more
Solebox 10th Anniversary Collaboration Retrospective
Over the years Berlin’s Solebox has been collaborating with some of the industries most heavy hitting brands. Among them New Balance, pictured above is the New Balance 1500 GGB. If you are a fan like we are, check out the gallery… Read more





